About Us

Shoq-e-Mushq was founded in 2017 with a vision to redefine perfumery by creating fragrances that are more than scents, they are experiences woven into memories. Each perfume is crafted with 40% oil concentration, placing our collection among the finest Extrait de Parfums in the world. From the very first spray, our perfumes embrace you with richness, depth, and longevity that lasts from day to night. Every bottle reflects our dedication to artistry, sophistication, and timeless elegance, designed to complement life’s most cherished moments.

We believe a perfume should not simply fade away, but instead become an extension of your personality, a silent yet powerful reflection of who you are. Whether it’s the bold magnetism of Diyam, the refreshing vitality of Amaris, or the timeless sophistication of Majeste, our fragrances tell stories that linger long after you’ve left the room. At Shoq-e-Mushq, we don’t just create perfumes, we create luxury you can wear, confidence you can feel, and memories that stay with you forever.